MALK! an example of coolness

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Yet another shockingly high quality example of how the world

 of entertainment is changing thanks to new

 technology.

Granted, not everything out there is that good, but when we didn't have the technology, movies like this one were shot on crummy hi8 and mini dv cameras. So your audience was limited to family and friends. You'd get some laughs and pats on the back but that was it. The gap between your own work and what you saw on TV was insurmountable. 


The gap is closing.


 Higher production quality suddenly pushes good work forward into the realm of the real world of entertainment. We respond to the shallow depth of field, the sharp focus, the the lack of hot spots due to a wider ability to soak up light. All of it combines into something we  subconsciously take more seriously. That's the future. 


Sure not everything's going to be up there. 


But now the good stuff can be. 
Here's to progress.




If you make things, make them.